Five years ago, Sprint faced outside-agency ratings of dead last in the industry in customer service, and was shedding over a million customers per quarter to its competitors. What happens when your product complexity exceeds the capability of your workforce to know and retain what they need to know to provide good customer support?
Now first in customer satisfaction, as measured by American Customer Satisfaction Index (ACSI), Sprint turned itself around by integrating performance-support tools, knowledge bases, and workflows into the entire employee and product lifecycle, and by duplicating tools for multiple task-level processes. Participants in this session will learn how Sprint improved their business through these innovative and holistic approaches to performance support.
In this session, you will learn:
- About leveraging common content across multiple channels
- About creating partnerships among business, IT, and a performance-support team
- About the power of automating the creation of performance-support tools
- About solving the problem of selling and servicing a product so complex that it’s impossible to learn everything a support agent needs to know
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