201 Serious Game Secrets: What, Why, Where, How, Who Cares?

10:00 AM - 11:00 AM Wednesday, May 18

Many eLearning designers and developers are thinking about using gamification and serious games to spark employee engagement, emphasize the learning objectives, and drive learning retention. But understanding what gamification and serious games are is one thing; using them effectively is something else.

In this session you will learn the secrets of planning, developing, implementing, and supporting serious games, even in companies that have never gone down the route of serious games and gamified learning experiences before. You will explore many of the setbacks organizations encounter, including insufficient planning, tough-to-define metrics, little-to-no implementation strategy, and inadequate or nonexistent post-deployment support.

Andrew Hughes


Designing Digitally, Inc.

Andrew Hughes, who founded Designing Digitally, Inc. in 2001, has extensive experience in the development of enterprise immersive learning solutions for government and many of the Fortune 500 companies. He is a professor at the University of Cincinnati and has been a consultant for the Ohio Board of Regents and the US Department of Education for the Office of Innovation, where he helped to develop groundbreaking learning spaces for the K-12 sector. Andrew was also named 2016 Learning! Champion from eLearning! Magazine, and has been recognized for many honorable learning and development awards with his team at Designing Digitally, Inc.

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