201 Serious Game Secrets: What, Why, Where, How, Who Cares?

10:00 AM - 11:00 AM Wednesday, May 18

Many eLearning designers and developers are thinking about using gamification and serious games to spark employee engagement, emphasize the learning objectives, and drive learning retention. But understanding what gamification and serious games are is one thing; using them effectively is something else.

In this session you will learn the secrets of planning, developing, implementing, and supporting serious games, even in companies that have never gone down the route of serious games and gamified learning experiences before. You will explore many of the setbacks organizations encounter, including insufficient planning, tough-to-define metrics, little-to-no implementation strategy, and inadequate or nonexistent post-deployment support.

Andrew Hughes


Designing Digitally, Inc.

Andrew Hughes is the president of Designing Digitally, Inc. and has over a decade in the strategical planning and development of enterprise custom gamified learning solutions for government and Fortune 500 clients. Andrew is also a professor at the University of Cincinnati and prior to this was a contractor for the US Department of Education, Ohio Board of Regents, and General Electric. Andrew oversees a team of 30 employees and is focused on ensuring the clients’ challenges are met with engaging, educational, and entertaining learning experiences.

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