801 Using Marketers' Maneuvers: Micro Focus for Major Impact
1:00 PM - 2:00 PM Thursday, February 9
There’s a reason why you remember commercials, even when you don’t intend to. Marketers have perfected the craft of creating communication that stick. Through focus on a single message, effectively evoking emotions, and carefully choosing concise text, this high-energy session will reveal the practical steps you can take for high-impact microlearning. You'll leave with memorable examples and relevant application.
In this session, you will learn how to:
- Create a video concept to depict your main message
- Use concise text
- Leverage emotions to create impact
Danielle Wallace
Chief Learning Strategist
Beyond the Sky
Danielle Wallace is the chief learning strategist at Beyond the Sky: Custom Learning. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications.