201 Creating Better Videos Using Viewer Preferences & Habits

10:00 AM - 11:00 AM Wednesday, December 7

Video can be a key tactic for training employees and customers, so it's important that videos are engaging and helpful. This session focuses on viewers' preferences for video and will look at multi-year research to provide insights into viewers' preferences and behaviors for instructional and informational videos. But don't worry, this isn't just a data dump! In addition to covering the data, many practical tips will be provided to help you create better, more effective videos.

In this session you will discover why viewers typically stop watching videos, and techniques to encourage them to keep watching. Through an analysis of the data, you will gain insight on preferred video lengths and why it may not matter. You will leave with a list of common interactions and elements that can be used to maintain viewer engagement.

Matthew Pierce

Learning & Video Ambassador


Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

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