101 How XR Will Shape the Future of Enterprise

8:15 AM - 9:30 AM Wednesday, May 6

XR is on its way to revolutionizing enterprise. Commercial investment in XR continues to grow. Standalone virtual reality devices have driven the adoption of virtual reality closer to mainstream. Mobile augmented reality now reaches more than 1 billion consumers worldwide and the continued innovation around headsets like Hololens and Magic Leap puts mixed reality on track to build a significant following. But what does this mean for the enterprise XR industry as a whole? Where are the key opportunities for content creators? Where are commercial organizations investing their money? And finally, what's the ROI?

Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen company, walks attendees through the data behind XR enterprise present and future. Gain insights into how to take advantage of XR's enormous opportunities and how the market's future will affect your bottom line.

Please Note: Due to illness, Stephanie was unable to participate. David Kelly presented her session.

Stephanie Llamas

Head of Research, Strategy, and VR/AR

SuperData Research, a Nielsen company

Stephanie Llamas is vice president of strategy and head of XR at SuperData iResearch, the leader in market intelligence across digital gaming and interactive media such as streaming video and XR. Stephanie is an industry veteran with over 10 years of experience in digital media. She was one of the first analysts to provide market intelligence on the current generation of immersive technology, leading SuperData to become the gold standard in XR research. She oversees research, product, and company strategies. A thought leader and speaker, Stephanie regularly provides insights for leading outlets such as Forbes, WSJ, The New York Times, CES, and SxSW. She is also a co-author of Charlie Fink's Metaverse, a continuously updated guide to VR, AR, and the coming revolution in personal computing.

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