501 Email Course Design: Using Digital Marketing as a Learning Strategy

8:15 AM - 9:30 AM Thursday, April 23

Organizations often treat learning as an event rather than a process. As an industry we know that eLearning, videos, and instructor-led training are only the beginning. To be effective, we need ways to support our workforce over time, building competence through multiple approaches.

In this session, we will talk about a budget-friendly trend used in digital marketing that can be easily applied to workplace learning: email for continual learning and support. We'll explore how email can be used effectively for spaced learning and performance support. Learn pro tips for designing in this format, and see a variety of real-use cases. As we explore the possibilities of email as a learning experience platform, you'll learn practical ways to implement this approach in your own organization.

In this session, you will:

  • Learn about the practical application of email courses in workplace learning
  • See examples of effective email courses
  • Apply best practices in design of email courses
  • Discover the common pitfalls of using email to support learning and performance

Sarah Mercier

CEO

Learning Ninjas

Sarah Mercier, CEO at Learning Ninjas, specializes in innovative learning technology and strategic implementation of learning solutions. Sarah is an international facilitator for the Association for Talent Development’s E-Learning Instructional Design and Microlearning certificate programs. She is a frequent speaker at industry conferences and business events in the areas of instructional strategy, learning technology strategy, and learning solution design and development. Her work has been published in ATD’s 2020 Trends in Learning Technology, The Book of Road-Tested Activities, TD Magazine, Learning Solutions Magazine, CLO Magazine, and a variety of other training and workforce publications.

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