Whether academia or business, government or the military, creating and successfully implementing a strategy for mobile learning is an opportunity for organizations to embrace millennial learners and execute a new modality that reflects and responds to this generation’s evolving learning styles. With the influx of millennial students, and their desire to embrace ubiquitous technology in all aspects of life including learning, GHSU started a mobile-learning initiative in 2009, becoming the first public academic health center to publish a suite of apps on iTunes. Since then, GHSU has developed a multi-faceted mobile-learning strategy, building on initial successes with “low-hanging fruit,” and expanding mobility into many aspects of academic technology.

Participants in this case-study session will learn the elements of a mobile strategy for millenial learners, including how to achieve quick wins and gain momentum. You’ll see authentic examples of mobile-learning applications, including both commercially available and in-house apps created by GHSU’s educational designers and developers. These include convenience and reference apps, interactive eBooks, and an in-house-developed 3-D gaming app. This session addresses the question of “Why mobile?” and provides strategies on starting, or expanding, your mobile initiative, whether your audience of millenials is college students or those who have entered the workforce.

In this session, you will learn:

  • The desires of the millennial learner, focusing on mobility, ubiquity, and gaming
  • The various elements of an inclusive mobile strategy for learning
  • How to create and realize a mobile strategy, ranging from picking the “low-hanging fruit” to implementing a full-fledged mobile strategy
  • Assessment mechanisms for a mobile program for learning