There’s a reason why you remember commercials, even when you don’t intend to. Marketers have perfected the craft of creating communication that stick. Through focus on a single message, effectively evoking emotions, and carefully choosing concise text, this high-energy session will reveal the practical steps you can take for high-impact microlearning. You'll leave with memorable examples and relevant application.
In this session, you will learn how to:
- Create a video concept to depict your main message
- Use concise text
- Leverage emotions to create impact
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