Scientific research has given us insights into the secrets of learning and memory. Advertisers have become masters at using techniques based on these insights to sell products; how can instructional designers use these same techniques to improve eLearning?

Participants in this highly interactive session will see dramatic examples of ways to increase (and sometimes decrease) learning and memory, and examine a series of engaging and shockingly effective memory-enhancement techniques. You’ll view illustrations of how advertisers effectively use memory techniques in their campaigns, and then you’ll explore concrete examples of how you can use these same techniques for your eLearning, your live training, and even your personal lives. By the end of this session, you will be familiar with the psychological processes that underlie learning and memory, and more importantly, you will be able to apply these scientifically proven techniques effectively.

In this session, you will learn:

  • About the nature of memory
  • How to improve memory
  • How to enhance learning transfer
  • Techniques to improve eLearning