In 2006, Dave Lutz founded Velvet Chainsaw Consulting, a B2B leading business improvement consulting firm that helps conference and tradeshow organizers grow or transform their major face-to-face events. Prior to going down the consulting road, Dave was with Experient for 22 years where he served as president of the Meeting Planning and Registration divisions. Dave is a frequent speaker in the meetings industry and pens thought-provoking articles to help meeting owners and professionals progress. For the past 15 years, he has authored a monthly column in PCMA's Convene magazine on performance and education design improvement for annual conferences and trade shows.