In this case study, Storytelling and Guided Experience at Aon Hewitt: Using Interactive Video to Create an Innovative and Engaging Consumer Experience, Sharon Vipond details how Aon Hewitt, faced with business and people challenges, uses interactive video to help consumers comprehend the current deluge of health care information, ask questions, steer the conversation, make decisions, and then take action.

By reading this case study, you will learn how to use interactive video to better communicate complex information in effective and engaging ways, and more.

This case study is the first of several case studies on interactive video. Look for the other case studies to be published later this year.