This case study, Supporting Multiyear Business Transformation, Rent-A-Center’s Innovative Approach to Mobile Learning and Performance Coaching, by Sharon Vipond, examines how Rent-A-Center (RAC) designed and executed a series of innovative mobile learning (mLearning) solutions for more than 18,000 employees in over 2,800 retail rental centers in the United States, Canada, and Puerto Rico.

These mLearning initiatives were key to the success of RAC’s multiyear business transformation, which consisted of a new labor model for US stores; a customer-focused, value-based pricing strategy; a new sourcing and distribution model; and new technology in stores.