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135 ON-DEMAND: The White Whale: Learning Analytics That Mean Something

3:00 PM - 4:00 PM Monday, October 19

Many learning teams find themselves constantly being asked to measure learning and prove ROI for their programs. Completion data, learning hours, and assessment scores tell business leaders two things: Learning costs time and money, and it keeps our people away from their jobs. It's because of this mentality that learning is one of the first things to go when budgets get tight. What if you had a process to ensure your learning wasn't ever questioned by leadership? What if leadership looked at learning as a vital part of the business rather than an expense?

In this session, you'll learn a simple, repeatable process to craft learning and performance objectives that drive business outcomes using a proven method. You'll explore how to write measurable learning objectives that link to specific business KPIs. We'll start by looking at the traditional instructional design process and flip it on its head. From there we'll walk through a six-step process to align business outcomes to learning and performance objectives. This process includes a proven measurement methodology that begins with involving senior leaders and ends with effective communication of learning data. Learning's impact on the business will never be questioned again, you'll be seen as a strategic partner in the organization, and you'll be guaranteed a seat at the executive table.

In this session, you will learn:

  • Why data is so important to the C-suite
  • How to identify KPIs that drive performance and learning objectives
  • Why writing specific business-driven learning objectives simplifies measurement
  • What steps are necessary to effectively measure and report learning data
  • How to communicate learning experiences and measurement data to executives

Audience:

Designers, developers, managers, senior leaders

Technology discussed:

MS Excel, MS PPT


Michael Whatley

Senior Manager, Training Initiatives & Curriculum Design

Cox Automotive Media Sales Organization

Michael Whatley is the senior manager of training initiatives and curriculum design for Cox Automotive Media Sales Organization. Michael's award-winning learning experiences have helped transform the way Cox Automotive looks at learning. Since graduating from the University of Georgia with a BSEd in workforce education in 2009, Michael has worked in sales and service education for the healthcare, logistics, and digital media industries, in areas ranging from mobile and social learning to microlearning and interval reinforcement.

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