Michelle Segar

Author, No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

Michelle Segar, a motivation scientist and author of No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, is a leading authority on what motivates people to choose and maintain healthy behaviors. She is director of the University of Michigan’s Sport, Health, and Activity Research and Policy Center, and chair of the US National Physical Activity Plan’s Communication Committee. Michelle’s perspective is informed by more than 20 years of research, individual health coaching, and organizational consulting. She has a doctorate in psychology and master’s degrees in health behavior/health education and kinesiology from the University of Michigan.