Understand the Role of Marketing in L&D

The role of marketing within an organization is to develop understanding of a target audience and deliver information in a way that changes their behavior. This, in many ways, mirrors the goals we have in L&D. There’s a great deal of research and proven practices in the marketing realm that the learning and development industry can draw from and leverage.

The Learning and Marketing Online Conference highlights tried-and-true insights from marketing that can help you better understand your audience and target practical solutions to their needs. Join us as we explore how to build the bridge between learning and marketing, and how to apply best practices to take learning to the next level.

Take Learning to the Next Level with Marketing

Leverage marketing to better understand your audience and meet their needs for better learning outcomes.

What Can L&D Learn from Marketing? with Lynne McNamee

Tools of the Trade: Discovering the Benefits of Marketing Tools for L&D with Mike Taylor

How to Create Emotionally Engaging Learning Journeys with Mingming Jiang

Prepare by Joining us for an Online Workshop

Join us on June 5 & 6 from 10 AM – 1:30 PM PT. Learn more.

Journey Mapping for Learner-focused Design and Organizational Success

Samantha deGeus, Learning Product Manager, Workforce Software

Meg Fairchild, Learning Engineering, Torrance Learning

In this interactive workshop, learn how to create a journey map that captures all touchpoints and ecosystem elements for learner success. You'll learn how to get buy-in, streamline information gathering, and maintain a map for ongoing analysis. Participants will have access to a virtual workshop board on Miro.com for 60 days.

Gain a Deeper Understanding of Marketing Approaches

Hear from our list of expert speakers as they share how marketing can be applied to L&D solutions, with specific ideas for using common marketing approaches and processes within your learning solutions.

Lynne McNamee
Lone Armadillo Marketing Agency

Tomissa Smittendorf
Director, Sales Learning & Development
Kellogg Company


Stephanie Turk
Sr. Manager Sales L&D
Kellogg Company

Koreen Pagano


Mike Taylor
Learning Consultant

Mingming Jiang
Associate Director of Instructional Design
UC Berkeley Executive Education

Bianca Baumann
VP, Learning Solutions & Innovation
Ardent Learning

Adam Weisblatt
Business Strategist and Consultant
Blank Page Learning

Macaire Ament
Business Analyst

Registration Information

Member Discounts

Learning Guild members receive member exclusive pricing on online conferences. Join for free and pay only $295—a $100 savings!

Learning Leaders Alliance members receive an exclusive discount of $200 off online conferences, and pay only $195!

BEST DEAL: Subscribe
The annual Online Conference Subscription gets you access to six online conference per year, a $2,370 value for only $495, plus other exciting benefits for the next 12 months! Learn more.

Group Discounts

Save 10% on your Online Conference registration when you register a group of three or more people from your organization.

BEST DEAL: Subscribe as a Group
If all three people attending the Online Conference subscribe, they will not only get a 10% group discount, but they will be able to attend all Learning Guild Online Conference for free as part of their subscription, in addition to getting a whole year of professional development resources.

To set up a group registration or a group discount on content packages, please contact Steve Firpo, or call +1.707.387.1877.

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