Understand your L&D Audience with Marketing

101: What Can L&D Learn from Marketing?

Lynne McNamee, Lone Armadillo Marketing Agency

8:30 AM – 9:30 AM PT

L&D has long looked to marketing for tools and inspiration when designing and deploying learning programs. In today's environment, dominated by Google and YouTube for self-directed learning and the rise of tools like ChatGPT, there's no better time to leverage the intersection of marketing and learning to reinvigorate your learning initiatives. Learn more.

201: Why You Need a Learning & Development Value Proposition

Tomissa Smittendorf, Kellogg Company

Stephanie Turk, Kellogg Company

10:00 AM – 11:00 AM PT

How do you express the value of your L&D team to your organization? Learn why you need an "elevator pitch" and how this value proposition can showcase your team's value and help you create the culture you want to enable. Learn more.

301: Internal Marketing: Skills for Learning Program Adoption & Engagement

Koreen Pagano, Wiley

11:30 AM – 12:30 PM PT

Learning professionals need to improve engagement and adoption of learning programs by better communicating their value through internal marketing. This session will explore marketing principles and strategies to create compelling messages and reach target audiences. Developing marketing skills can enhance the impact of L&D initiatives. Learn more.

401: Tools of the Trade: Discovering the Benefits of Marketing Tools for L&D

Mike Taylor, Nationwide

1:00 PM – 2:00 PM PT

So you want to craft attention-grabbing content, manage and get useful data from it, create impactful videos, and create adaptive learning campaigns? In this session you'll explore how to use marketing tools for L&D and discover automation tools that will help you to work more efficiently. Learn more.

501: How to Create Emotionally Engaging Learning Journeys

Mingming Jiang, UC Berkeley Executive Education

8:30 AM – 9:30 AM PT

Marketers use emotions to make target audiences notice, remember, share, and buy. Similarly, emotional experiences can foster engagement and spark deeper reflection, synthesis, and integration in learners. In this session you'll learn a five-step framework, strategies, and best practices to design emotionally engaging learning journeys. Learn more.

601: The Power of Learner Personas to Create Outstanding Learning Experiences

Bianca Baumann, Ardent Learning

10:00 AM – 11:00 AM PT

In this interactive session, learn how to create learner personas to make L&D programs more relevant and effective. Discover when and how to use learner personas, how to align your design with them, and dos and don'ts to keep in mind. Real-life examples will be shared. Learn more.

701: Cohort Learning Challenges: Meeting the Engagement Needs of Hybrid Workers

Adam Weisblatt, Blank Page Learning

11:30 AM – 12:30 PM PT

Learning professionals are seeking innovative ways to engage remote employees. A Cohort Challenge combines the group interaction of online learning platforms with the engaging "challenge" concept popularized on social media. Discover how this solution can be implemented in your organization to provide a fun and effective way to enhance employee learning and development. Learn more.

801: Case Study: Driving Behavior Change with Marketing Techniques

Macaire Ament, Bluewater

1:00 PM – 2:00 PM PT

This session explores how Bluewater consulting firm achieved overwhelming adoption of over 1000+ requests by leveraging marketing techniques. Attendees will learn how to personalize messaging, create learning content at different levels, and promote the benefits of change to drive behavior change, applicable to organizations of any size. Learn more.