401 Instructional Design in the Real World

1:00 PM - 2:00 PM Tuesday, February 13

If you put 10 instructional designers into a room, chances are they’d all describe what they do a little differently. The working reality is that “instructional design” has become a catch-all phrase to describe and encompass a lot of disparate job functions within the L&D space.

In this session we’ll dig into the many shades of instructional design. We’ll review a skills map in the shape of a pie that breaks down the myriad job functions you may be asked to perform and reflect on your own strengths and weaknesses. We’ll talk about the many places that ID happens within organizations, providing a lay of the land for ID in the real world.

Come with your questions and prepare for a lively discussion with your peers on instructional design!

Cammy Bean

Senior Solutions Consultant


Cammy Bean started in the industry as a junior instructional designer in 1996 and has since collaborated with hundreds of organizations to design and deliver training programs. She’s worked at small startups, mid-sized training companies, boutique eLearning shops, and as a freelance instructional designer. An English and German studies major in college, Cammy found an affinity for writing and making complex ideas and concepts clear to an audience. In 2009, she helped start up US operations for Kineo, a global provider of learning solutions. Originally Kineo’s VP of learning design, Cammy is currently a senior solutions consultant. In this role she leads the North American sales team, supports clients through the initial discovery process, and manages Kineo’s portfolio of custom client accounts to help organizations meet their strategic business objectives through better learning solutions. She is the author of The Accidental Instructional Designer: Learning Design for the Digital Age – second edition (ATD Press, 2023).

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