601 Video Foundations: Connecting Principles and Practice for Learning

10:00 AM - 11:00 AM Thursday, November 16

Video has become ever-present in our lives—from TikTok to learning on YouTube and beyond. It has also earned a solid footing in the world of learning and development, and is a foundational media type for any learning program.

During the session we will be looking at core principles for helping to make videos that are effective for learning, including some key ideas that are impactful to learning. But theory and principles alone are not enough. To harness the potential of video, we need practical approaches that resonate with your audience. Join us as we navigate the intricacies of crafting compelling, effective, and audience-engaging videos, ensuring that your eLearning projects stand out and make a lasting impact.

Matthew Pierce

Learning & Video Ambassador


Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

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