601 The Power Of Learner Personas For Outstanding Learning Experiences

10:00 AM - 11:00 AM Thursday, December 9

In times of overloaded schedules, smartphones and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant to our learners so we can see some real behaviour change and positive performance outcomes. One way to achieve this is through learner personas. Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. In recent years, L&D adopted this approach to help create outstanding learning experiences. Join me in this interactive and collaborative session when I will share some real-life examples of work I’ve done with clients on learner personas. You will learn:

  • How to create learner personas
  • When to use learner personas to create outstanding learning experiences
  • How to ensure your design actually aligns with learner personas
  • About dos and don’ts when creating learner personas

Bianca Baumann

VP, Learning Solutions & Innovation

Ardent Learning

Bianca Baumann is VP, learning solutions & innovation at Ardent Learning. Over time, she has developed processes and methodologies to help organizations meet their growth targets with the help of innovative L&D approaches including digital transformations, onboarding, and reskilling programs. She has spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences. She teaches learning experience design at OISE and published the eBook, The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.

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