601 Professional Media Techniques to Make Digital Instructional Content Stick

10:00 AM - 11:00 AM Thursday, February 20

It’s easy to aim a video camera and hit record—but not so easy to create instructional video that looks good, is quick and easy to understand, and leads to learning. It’s easy to pick up a microphone and start talking—but not so easy to plan and record a podcast that draws in listeners, keeps them engaged past the first few minutes, and supports learning. The skills to make media content that is polished and is engaging is what separates good content from bad.

In this session you'll investigate professional media techniques from TV, radio, and newspapers that can be applied to your instructional media content to ensure it's polished and the learning sticks. You'll look at approaches from recording better voice overs to making video look more engaging. The session will cover ways to make sure your instructional content leads to learning, make video look more professional, create audio and podcasts that sound polished, and ensure digital text is read and not ignored.

In this session, you will learn:

  • 4 principles to ensure your instructional media/content is easier to remember and apply
  • 4 ways to make your instructional videos look more professional
  • 4 things you can do to produce podcasts that are polished and engaging
  • 4 techniques that will ensure your text is quicker and easier to read on digital screens.
Please Note: Some of the videos shared in the recording are at a higher volume than the rest of the presentation, and you might want to adjust your speaker volume.

Jonathan Halls


Trainer Mojo

Jonathan Halls, the CEO of Trainer Mojo, is the author of Rapid Video for Trainers, Rapid Media for Trainers, and Video Script Writing, He's taught digital storytelling to journalists in 20 countries and train-the-trainer programs for almost 30 years. Jonathan started his career as a talk show host, moved into training, and later headed up the BBC's Television Training. Jonathan now runs digital media workshops for trainers and delivers evidence-based train-the-trainer programs. He holds bachelor's and master's degrees in adult learning and is an adjunct professor at George Washington University.

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