601 Professional Media Techniques to Make Digital Instructional Content Stick

10:00 AM - 11:00 AM Thursday, February 20

It’s easy to aim a video camera and hit record—but not so easy to create instructional video that looks good, is quick and easy to understand, and leads to learning. It’s easy to pick up a microphone and start talking—but not so easy to plan and record a podcast that draws in listeners, keeps them engaged past the first few minutes, and supports learning. The skills to make media content that is polished and is engaging is what separates good content from bad.

In this session you'll investigate professional media techniques from TV, radio, and newspapers that can be applied to your instructional media content to ensure it's polished and the learning sticks. You'll look at approaches from recording better voice overs to making video look more engaging. The session will cover ways to make sure your instructional content leads to learning, make video look more professional, create audio and podcasts that sound polished, and ensure digital text is read and not ignored.

In this session, you will learn:

  • 4 principles to ensure your instructional media/content is easier to remember and apply
  • 4 ways to make your instructional videos look more professional
  • 4 things you can do to produce podcasts that are polished and engaging
  • 4 techniques that will ensure your text is quicker and easier to read on digital screens.
Please Note: Some of the videos shared in the recording are at a higher volume than the rest of the presentation, and you might want to adjust your speaker volume.

Jonathan Halls

Author, Rapid Media Development for Trainers

Jonathan Halls

Jonathan Halls, who has spent 30 years as a media trainer, started his professional life in radio hosting a daily live news talk show. Author of Rapid Media for Trainers, Rapid Video for Trainers, and Video Script Writing, he formerly headed up the BBC’s production training in Britain, and is today an adjunct professor at the George Washington University where he teaches digital media. Based in Washington, DC, he provides workshops and consulting for training organizations in how to make instructional videos and podcasts. He has trained thousands of broadcasters, journalists, and trainers in 25 countries, including people from The Financial Times, Daily Telegraph, London Times, Straits Times, Time of India, DeVolkskrant and many more.

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