101 Can’t Get You Out of My Head: Engagement Techniques From Marketing

8:15 AM - 9:30 AM Wednesday, February 19

With the need to change behavior and ignite action, how can your learning solutions leave your audience remembering your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action amongst your learners?

In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of message visualization, drama, emotions, and compelling text. You’ll examine both marketing and training examples in order to reapply concepts to your own work.

In this session, you will learn:

  • The power of visually depicting your message
  • How to effectively use humor in learning solutions
  • The best methods to harness emotions
  • The impact of concise text

Danielle Wallace

Chief Learning Strategist

Beyond the Sky

Danielle Wallace is the chief learning strategist at Beyond the Sky: Custom Learning. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications.

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