101 Can’t Get You Out of My Head: Engagement Techniques From Marketing

8:15 AM - 9:30 AM Wednesday, February 19

With the need to change behavior and ignite action, how can your learning solutions leave your audience remembering your message? Try looking to a field that does this well: marketing. If advertising messages can get people to recall information and even purchase items they don't need, how can you use these marketing techniques to change behavior and ignite action amongst your learners?

In this interactive session you’ll learn the four key techniques that marketers use to make their messages stick. You’ll explore the role of message visualization, drama, emotions, and compelling text. You’ll examine both marketing and training examples in order to reapply concepts to your own work.

In this session, you will learn:

  • The power of visually depicting your message
  • How to effectively use humor in learning solutions
  • The best methods to harness emotions
  • The impact of concise text

Danielle Wallace

Chief Learning Strategist

Beyond the Sky

Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing and advertising principles, which she now applies to learning and development to make learning stick. Danielle is also a certified training and development professional (CTDP) and her monthly infographics on applying marketing into L&D can be found at www.beyondthesky.ca

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