501 How to Create Emotionally Engaging Learning Journeys

8:30 AM - 9:30 AM Thursday, June 8

Are you wondering how to best immerse learners in a learning experience? What about making them feel surprised, shocked, or even a bit frustrated? While instructional designers often focus on behavioral and cognitive learning outcomes, little attention has been paid to the emotional responses of learners. Emotional marketing uses emotions to make target audiences notice, remember, share, and buy. Similarly, emotional experiences can foster engagement and spark deeper reflection, synthesis, and integration of learners.

In this session you'll learn how to design emotionally engaging learning experiences. We will examine research-based strategies in both marketing and learning, and discuss a five-step framework to map out and trigger different emotions during a learning journey. We will also explore tools and activities aiming to surface certain categories of emotions in learners. You will take away best practices and strategies to design emotionally engaging learning journeys in your work.

Mingming Jiang

Learning Design Consultant


Mingming Jiang is a learning design consultant for companies such as Airbnb, Partnership on AI, Slack, and Techstars, as well as higher education organizations including Harvard Business Publishing Corporate Learning, Stanford Graduate School of Business, and UC Berkeley Executive Education. She has designed effective and engaging in-person, online and blended learning programs for executives, corporate teams, entrepreneurs, educators, and other professionals worldwide, impacting over 20,000 learners each year. Mingming is dedicated to promoting innovation in education technology. She teaches prototyping for edtech products as a guest lecturer at the Stanford School of Education, offers consultation to startups through 4.0 Schools, and serves as a judge for the Westly Prize for Young Innovators of California and the Stanford Learning Design Challenge. Mingming is also a researcher focusing on interactive and community-driven learning design. She has published in peer-reviewed journals such as the Creativity Research Journal and spoken at 6 international conferences, including the International Conference on Computer-Supported Collaborative Learning and the International Conference of the Learning Sciences. Mingming was selected as part of the Learning Guild’s Thirty Under 30 and received her master’s degree in Learning, Design, and Technology from Stanford University.

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