Learning Measurement Blind Spots: Insights from the Learning Research

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Online Forums 2011 - August 18, 2011
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Will Thalheimer

TiER1 Performance

Measuring learning is mission-critical in at least three ways: It helps us respond to stakeholders, it helps us support our learners, and it helps us improve our learning designs. Unfortunately, when it comes to learning measurement, we as learning professionals are often so confused and prone to blind spots that we really mess up things! According to recent eLearning Guild research, only 17% of us were able to do the learning measurement we wanted to do, and over half of us thought we should be doing better. We need a new clarity. The traditional models of assessment (Kirkpatrick-Phillips) are incomplete at best and perilously misguided at worst. We need to begin with a deep understanding of learning — workplace learning in particular — and build a measurement approach that enables us to create virtuous cycles of continuous improvement.

Participants in this session will learn about the most common blind spots associated with learning measurement, and how you can improve the ways you measure learning success.

In this session, you will learn:

  • About the three major goals of learning measurement — and how each goal demands a different measurement method
  • How to avoid several common ways that most of us bias our measurement results
  • About the potency of developing scenario-based assessment questions using the Situation/Evaluation/Decision/Action (SEDA) model
  • How to use a full-source learning evaluation mindset
  • How to better use eLearning measurement


Handouts are available for Learning Guild members. Please log in or join to download these files.


This recording is available for Learning Guild members. Please log in or join to download this file.


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