You've seen the cringe-worthy videos that people post on their websites and YouTube. You don't want to be one of those people. You want your videos to connect and captivate your viewers and build trusting relationships. To do that, you need your video subjects to be themselves. Yet the moment many people get in front of a camera, they get self-conscious, freeze like a deer in headlights, or become some over-the-top version of themselves. Stop sending mixed messages where what your subject says and how the video looks are incongruent. Control your visuals so your message is louder than your distracting video mistakes.

As a participant in this session, you will learn how to avoid common video mistakes and help your video subjects be themselves so viewers are not distracted or turned off by your subjects’ behavior or words. You’ll learn how viewers perceive your subject. You’ll see the #1 mistake that causes viewers to abandon a video. You’ll learn the three-step process for being a video rockstar. (Why stop at just being good? You'll want to rock your videos!) And you’ll hear the top three secrets for producing the biggest positive change in your videos.

In this session, you will learn:


  • How viewers perceive your subjects
  • How to create instant connections with your viewers
  • The top five mistakes that turn viewers off in the first 10 seconds
  • The three-step process for becoming a video rockstar
  • The three changes that will produce the biggest positive impact in your videos