The Cognitive Science of Video

Online Events Archive

Multimedia for Learning Online Conference 2020 - August 5, 2020

Many learning producers get training video ideas from popular forms of media including social media, entertainment, and commercials. But are those methods useful when producing a training video? Many videos that move us emotionally are not set up properly to transfer knowledge. In many cases, these training videos make an attempt to inject emotional elements like music, animation, and humor but these techniques fall flat when the main objective of the video is to transfer information. Optimal training videos use strategic emotional elements combined with video based information, presented with a low cognitive load.

In this session, you'll learn how cognitive studies illustrate methods for creating an optimally-formatted knowledge transfer video. You'll learn how to strategically use emotion in your training video to grab the viewers' attention or send them on a call to action. You'll explore various techniques to display content on the screen that reduces cognitive load and allows for ease of information processing. Learn the secrets for creating long form training videos that maintain learner attention by using emotional fence posts. Next, you'll look at the importance of information priming and reflection in a short form training video, and the various techniques used at the beginning and end of your video. Walk away with video recipes that you can use to create your own training videos.

In this session, you will learn:

• What cognitive science studies impact video creation
• How to structure an optimal training video
• How to strategically use emotion
• How to reduce cognitive load
• What priming and reflection are
• How to use a video recipe

Handout(s)

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Session Video

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