101 Workflow Learning or Bust

9:00 AM - 9:45 AM Tuesday, July 25

Over the course of five years, we have informally surveyed thousands of learners and overwhelmingly, their number one preferred way of learning has been trial and error. These trials occur within the workflow itself. So why is learning and development (L&D) not integrated into this critical process? L&D must transcend the confines of classrooms, learning management systems (LMS), and virtual environments by purposefully designing for and impacting the workflow. Join this session to discover the path to achieving this goal!

Conrad Gottfredson

Chief Learning Strategist

APPLY Synergies

Conrad Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world's largest organizations, helping them attain higher levels of learning agility. Conrad's experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

Bob Mosher

CEO/founder/Chief Learning Evangelist

APPLY Synergies, a 5 Moments of Need Company

Bob Mosher, the chief learning evangelist at APPLY Synergies, has been an active and influential leader in the learning and training industry for over 30 years, and is renowned worldwide for his pioneering role in eLearning and new approaches to learning. Before co-founding APPLY Synergies consultancy with Conrad Gottfredson, Bob served as the chief learning evangelist for Ontuitive, director of learning strategy and evangelism for Microsoft, and executive director of education for Element K. He is an influential voice in the IT training industry, speaking at conferences and participating in industry associations. Bob was awarded the Guild Master Award in 2014 for his accomplishments and contributions to the eLearning community.

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