Video is a wide-ranging topic and the way it is defined, produced, and integrated into learning strategies varies from organizations, to practitioners. For The Learning Guild to better understand the use of instructional video in organizations, they conducted an online survey from October 5, 2021 through November 5, 2021, which close to 400 learning professionals from 31 countries completed.

In this report, How Organizations are Using Video in 2021, Jonathan Halls analyzes the survey findings and seeks to understand the use of instructional video in organizations at a broad level to demonstrate how this powerful modality is supporting organizational learning.

Key themes from the study include:

  • Most respondents said their department makes video content, as opposed to outsourcing production
  • Three-quarters of respondents use screen capture software to create video
  • Video is most commonly used as part of a course, for short tutorials, and to supplement classroom training
  • A majority of videos run less than 30 minutes, with most running less than 5 minutes
  • Videos are mostly available to learners through learning management systems (LMS) and internal file servers
  • A high number of respondents use synchronized captions and audio descriptions to improve accessibility

Download your free copy of this report to gain more insight on how videos are being used in learning and development.

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