Rapt Media, a leader in groundbreaking interactive video technology, is integrating with Kaltura, the leading video technology provider, to bring enterprise companies a new generation of video that drives deeper engagement through personalization and interaction.

Enterprises today are responsible for delivering increasingly complex information across diverse audiences, and information learning and retention is critical to their efforts. Fragmented content consumption, constant distraction, and continually expanding consumer control have changed the rules of engagement and made it difficult to break through in a noisy, cluttered ecosystem. Companies are left searching for new tools and technologies that transform their communication and learning strategies while providing the data and analytics that can prove ROI.

Rapt Media’s technology leaves one-size-fits-all video behind to advance the way employees engage, learn, and take action. Its new integration with Kaltura will power a video experience that rethinks how businesses approach engagement. This allows for accelerated learning cycles, sales velocity, and increased productivity and revenue.

“What businesses are doing to reach and engage employees simply isn’t working,” said Erika Trautman, CEO and founder of Rapt Media. “For more than 10 years, Gallup and other researchers have reported dismal employee engagement figures. We know video is a powerful tool, but video alone is no longer enough to move the needle. Companies must rethink their video strategy. With interactive video, companies can truly connect with their audiences, driving behaviors to meet their goals.”

Together, Kaltura and Rapt Media will provide HR and communications leaders with the ability to enhance company-employee connection. Rapt Media’s latest market survey revealed that workforces feel detached, disengaged, and disenchanted—a problem that is costing businesses upward of $500 billion annually. Underappreciated and disconnected from their leaders, employees are disregarding internal communications and forgetting their trainings, so companies’ work and investment are wasted.

“Today’s employees require an emotional connection and a sense of purpose to connect with their company brand, leadership, and clients. Meeting this requires employing new engagement strategies like interactive video experiences to drive deeper employee-brand connection,” said Zohar Babin, vice president of VPaaS, ecosystem, and community at Kaltura. “Partnering with Rapt Media will allow our customers to transform the way they communicate with employees by tapping into the creative storytelling capabilities of interactive video.”

The integration will enable Kaltura customers to access Rapt Media’s interactive video composer, player, and publisher functionalities within the Kaltura MediaSpace Video Portal. The integration is forecasted to be available to all Kaltura enterprise customers beginning in January 2017.

About Rapt Media

Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. Its cloud-based interactive video platform drives deeper engagement, resulting in enhanced learning and rapid behavior change.

Rapt Media will be exhibiting next week at DevLearn 2016 Conference & Expo, November 16 – 18 at the MGM Grand in Las Vegas, Nevada. DevLearn attendees can find Rapt Media at Booth 347.