Copyright law can be intimidating, even though its intent is to encourage creativity. The cost of copyright confusion can affect every stage of the development and delivery process, as well. But thankfully it can be easier to understand how to respect copyright and find free online media you can legally use than it might seem at the surface.

In this session, you'll learn about copyright essentials through an entertaining and easy-to-understand snapshot of the law. You'll discover how to find and use free media properly, how to protect your own work, and how to apply best practices in fair use. You'll also learn more about where to find free multimedia you can safely use. By the end of this session you’ll be able to break down the walls that prevent you or your organization from using fabulous free resources because you aren't sure whether your use will infringe someone else's rights. You’ll make fair use your friend and also discover how to access thousands of free photos, videos, music, and motion graphics.

In this session, you will learn:

• About copyright law and fair-use basics
• How to find and use free online media
• Why use Creative Commons licenses and which are most accommodating
• How to protect your work and avoid being sued
• About privacy and media

Audience:

Designers, developers, managers, senior leaders (directors, VP, CLO, executive, etc.), educators

Technology discussed:

API for Creative Commons licenses and plugins for proper attribution of work