510 Content Was Never King: Designing eLearning Solutions for Results
1:15 PM - 2:15 PM Thursday, October 24
Instructional Design
St Croix AB
Have you ever been handed a PowerPoint deck and told to go off and build a course? Many organizations tend to begin an eLearning design project leading with their content needs; desired outcomes are merely an afterthought, if they're a thought at all. Unfortunately, whether or not a solution is successful is often left to chance. With so much on the line, who wants to take that gamble? So how can you approach the design process with a more results-focused point of view?
In this session, you'll explore a design approach that we like to think of as "measure twice, cut once"—where you wait to define the learning approach and strategy until after you've spent time identifying the organizational and business results. Once you're clear on the target, you can then undertake a thoughtful content and technology design process to ensure the solution will achieve the behavioral and business goals your organization is after. You’ll discover strategies to help you navigate this results-driven approach. This session is about more than just a five-step process to design (hint: it ain't your grandmother's ADDIE!) You'll also take a close look at tools you can use in your process, including how to articulate the specific business outcomes you want to measure against, define user personas, and use situation mapping to not just get clear on the learning outcomes, but help generate realistic scenarios you can use to create authenticity in your training.
In this session, you will learn:
- The five steps to help you define a more results-driven learning solution
- The three parts to a well-stated business outcome that will help you turn business goals into measurable learning outcomes
- Ways to create and use user personas to better understand the needs of your target learners
- How to identify and apply the three steps of situation mapping, a modified approach to Cathy Moore's Action Mapping
- About the six steps of a learning journey and how to use them in designing your overall solution
Audience:
Designers, managers, senior leaders (directors, VP, CLO, executive, etc.)
Cammy Bean
Senior Solutions Consultant
Kineo
Cammy Bean started in the industry as a junior instructional designer in 1996 and has since collaborated with hundreds of organizations to design and deliver training programs. She’s worked at small startups, mid-sized training companies, boutique eLearning shops, and as a freelance instructional designer. An English and German studies major in college, Cammy found an affinity for writing and making complex ideas and concepts clear to an audience. In 2009, she helped start up US operations for Kineo, a global provider of learning solutions. Originally Kineo’s VP of learning design, Cammy is currently a senior solutions consultant. In this role she leads the North American sales team, supports clients through the initial discovery process, and manages Kineo’s portfolio of custom client accounts to help organizations meet their strategic business objectives through better learning solutions. She is the author of The Accidental Instructional Designer: Learning Design for the Digital Age – second edition (ATD Press, 2023).
Ashley Reardon
Director of Learning Design
Kineo
Ashley Reardon is Kineo's director of learning design. Working in collaboration with clients, she takes their vision, objectives, and content and leads a team of learning designers and writers to bring it all to life in an engaging and effective learning solution. Ashley began her career in learning design almost 20 years ago. Ashley has a BS in cognitive science from the University of California, Los Angeles, and an MA in learning sciences from Northwestern University.
