613 Measure ROI by Collecting, Connecting & Visualizing Data
3:00 PM - 4:00 PM Thursday, October 24
Data and Measurement
Training professionals find it difficult to prove the ROI of their efforts. That makes it harder to grow programs, sell training services, or find our "seat at the table”. Many of us can't get past Kirkpatrick's levels one or two to measure our training outcomes, and as a result can't also measure the broader impact of our training efforts. How do we get access to the data we need, and how do we successfully use that data to tell a story that resonates with stakeholders?
In this session, you'll learn how to make more effective, data-driven decisions about your program. You'll explore new ways to measure the impact of your programs and discover different options for connecting your data. You'll also experiment with different approaches to data-driven storytelling. To tie it all together, you'll leave with a plan to connect your data and set up a measurement plan that drives more sustainable training outcomes.
In this session, you will learn:
- How to move past smile-sheets and quizzes as measurement tools
- How to connect training data from multiple sources
- How to use training data and business data to show the impact of your program
- How to tell stories using data that resonate with stakeholders and executives
- What the different options for data integration look like
Designers, managers, senior leaders (directors, VP, CLO, executive, etc.)
LMS, data warehouse, data visualization, CRM, HRIS, IPaaS
Global Customer Training & Enablement Leader
Adam Avramescu is a customer education leader with over 10 years of experience working with software companies across finance, marketing, HR, and other industries. Since starting his career as an instructional designer working with organizations ranging from Fortune 500 companies to higher-education and non-profits, he has built and grown customer education programs for companies such as Optimizely, Kasasa, and Checkr. In 2014, he started the Bay Area Customer Education Meetup, numbering 800 members. He also co-hosts the podcast CELab: The Customer Education Laboratory, and is active in speaking and writing about the role of customer education for modern technology companies.
Director of User Enablement
Dave Derington is currently the director of Azuqua's user enablement program, working relentlessly to help customers, partners, and team members alike to have passion for Azuqua. Part investigative journalist, part teacher, and part computer geek, Dave loves to make complex technology easy by learning things the hard way, organizing it, and sharing that knowledge to everyone who needs it in a fun and relatable way. Dave's career has spanned many industries. He has been a laboratory chemist, a professor, a web developer, a project manager, a business analyst, and more.