Team mantras these days seem to be all about acceleration: Get stuff done. Fail fast. Learn fast. Move fast and break things. Even our methods emphasize the need for speed: Agile. Sprint. Rapid prototyping. And while there's no doubt that traditional design approaches are slow, it seems we're still wasting money on tech that doesn't meet our needs, building stuff we can't scale, disappointing stakeholders, and frustrating users.

In our rush to ditch waterfall approaches and heavy project plans for lightweight pilots and proofs-of-concept, we've missed a fundamental lesson: Prototypes require thoughtful experiment design to generate meaningful outcomes. In this session, apply the principles of rapid prototyping to prioritize what you should prototype and who you should test it with. Learn to test, evaluate, and ask the right questions to ensure you're investing your limited time, money, and resources on the right things. Walk away with the ability to design experiments that help you prioritize risk and learn the most in the cheapest, fastest way possible.

In this session, you will learn:

• The principles of experiment design and rapid prototyping
• How to prioritize your initiatives
• How to quickly generate valuable feedback about a prototype
• How to leverage customer insight and data to make rapid decisions

Audience:

Designers, developers, managers

Technology discussed:

usertesting.com, Google slides, Pop App