GS02 KEYNOTE: The Psychology of Online Engagement
8:30 AM - 10:00 AM Wednesday, June 21
Harbor Island Ballroom
The goal of most learning programs is to create an experience that engages the participant in a way that enables learning. Mobile, video, and games are just three of the tools we use to support these types of experiences. However, understanding our tools is only half of the equation; in order to use them effectively, we also need to understand what it is that causes people to engage with content in today’s digital world. In this keynote, web psychologist Nathalie Nahai will explore why and how we use online content in the way we do, every hour of every day. She will cut through the common misconceptions about Internet use, calling upon online behavior research that examines real rather than theoretical information. Ms. Nahai’s keynote will help you discover the scientific rigor that can be applied to your design and decision-making processes to achieve better engagement.
Web Psychologist, Author of Webs of Influence: The Psychology of Online Persuasion
Nathalie Nahai is a web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson). The foremost expert in web psychology, Ms. Nahai helps businesses apply scientific rigor to their website design, content marketing, and products. She has worked with Fortune 500 companies, design agencies, and SMEs, including Google, eBay, Unilever, and Harvard Business Review, to name a few. Ms. Nahai lectures internationally on the digital application of behavioral sciences, hosts Guardian podcasts, and contributes to national publications, TV, and radio on the subject of online behavior. She is the founder of Humanise The Web, a conference that explores both how the Internet influences our behaviors and how businesses can harness persuasive technologies for good. Ms. Nahai also sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.