Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

106 Making Budget-Friendly Instructional Videos

10:45 AM - 11:45 AM Tuesday, June 20


Spinnaker 2

Today’s L&D professionals are tasked to create more video without breaking the budget. There’s also increasing pressure to ensure that these videos are effective at supporting learning and performance goals. What are some of the metrics used to track instructional video, and how do you make sense of those numbers?

In this session, you will explore different parts of the video equation in order to understand the complete picture. You will discover some of the elements that make for effective video. You will learn tips for keeping the video price tag reasonable. You will examine numerous examples, both effective and ineffective, and break down some of the elements of those videos. You will also explore common metrics to determine whether your video achieved its planned objective.

In this session, you will learn:

  • About elements that you can include in videos to increase instructional effectiveness
  • Tips and tricks for saving time and money when creating video that focuses on instruction
  • About different types of engagement methods (passive and active) that can impact video effectiveness
  • About common metrics associated with video and how you can use them to measure impact

Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
Videos (YouTube, various websites) and Google Analytics.


Matthew Pierce

Learning & Video Ambassador


Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

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