809 From Research to Reality: Building a Holistic Gamification Strategy
4:00 PM - 5:00 PM Wednesday, June 21
Management and Strategy
Gamification is not just a trend. It works—when done well. Unfortunately, many organizations get caught up in the “let’s gamify everything” hype and fail to properly align game mechanics to meaningful objectives. L&D professionals continue to face stakeholder and employee objections when attempting to introduce game-based concepts. They also run into conflicting priorities when multiple game ideas are implemented without a holistic vision for employee engagement.
In this session, you’ll explore real-world examples of how reputable organizations are effectively applying gamification and realizing measurable business impact. You’ll dig into a variety of game mechanics and explore how you can best use them to drive employee engagement. You’ll discuss common objections to game-based concepts and share both talking points and data to help L&D professionals overcome these challenges. You’ll examine simple ways to prove the potential of gamification in your organization before making a considerable investment. And you’ll learn a set of best principles to help you drive gamification impact over the long term.
In this session, you will learn:
- Why much of the existing gamification research fails to reflect real-world potential
- How to leverage the right game mechanics to achieve your learning objectives
- How casual gameplay can facilitate user engagement during learning experiences
- How to sell your stakeholders and employees on the concept of gamification
Novice to intermediate designers, developers, project managers, and managers.
discussed in this session:
Axonify, Confluence, Duolingo, Gamify, and Swarm.
Chief Learning Architect
JD Dillon became a learning and enablement expert over two decades working in operations and talent development with dynamic organizations including Disney, Kaplan, and AMC. A respected author and speaker in the workplace learning community, JD continues to apply his passion for helping people around the world do their best work every day in his role as Axonify's chief learning architect. JD is also the founder of LearnGeek, a workplace learning insights and advisory group.