908 Lessons Learned on Developing a Gamified Learning Platform
8:30 AM - 9:30 AM Thursday, June 22
Design
Marina 2
Over the last decade, there has been industrywide emphasis on developing learning objects with embedded gamification elements. However, taking the concept of gamification past the singular learning objects to the more global, overall learner experience is more of a rarity.
This session outlines the specifics of one company’s journey and lessons learned so that participants can take those practices to their own company. You will explore the realities and challenges of designing and developing a gamified open-learning platform. The session will focus on the learner experience design process with specific emphasis on the engagement model, learning space and journey, and game economy. You will learn how issues were solved relating to employee goals and ambitions, the learner lifecycle and engagement loops, and learner motivation and emotional engagement, as well as establishing criteria and conditions that set a solid foundation for the game economy.
In this session, you will learn:
- The considerations necessary for building a learner engagement model
- The elements to apply when designing for a gamified learning environment
- How to evolve your system to add new functionality and stay relevant
Audience:
Intermediate designers, developers, project managers, managers, and directors.
Technology discussed in this session:
Examples of the gamified platform that the company built.
Kami Hanson
Senior Manager, Learning Program Office
Sears Holdings Corporation
Kami Hanson is a senior manager of the Learning Program Office for Home Services at Sears Holdings Corporation (SHC). She graduated from Utah State University with her doctorate in instructional technology and learning sciences. Kami joined SHC in 2014 and has led a learning transformation impacting over 175,000 associates. She has worked collaboratively with the Innovations team to design the learner engagement model and game economy for an open-learning, gamified learning management system. She has been in the field of adult learning for over 15 years, having worked in academia, the financial industry, retail, and now, home services.
Edward Brice
Director of Talent and People Analytics
Allstate
Edward Brice is the director of talent and people analytics within the data, discovery, and decision science team at Allstate Insurance Company. He is responsible for deepening the digital mindset of the organization through a hybrid learning strategy, as well as the active management of the data science talent pipeline. Prior to this role, he served as the director of education strategy and operations for the Agency Sales organization, where he was responsible for the onboarding and continuing education for all producer distribution models. Edward began his career as a high school math teacher as a part of Teach For America in Chicago. He spent some time in operations at Sears Holdings before joining the Integrated Learning team. He holds an MBA from University of Chicago-Booth School of Business, a MAT in secondary education from Dominican University and a BS from Morehouse College with a dual concentration in mathematics and economics.
