Everyone has seen truly terrible training videos at some point—everything from awkward educational films that put you to sleep in school to unintentionally hilarious training videos that have you laughing more than learning. It’s abundantly clear that just because content has been put into video form doesn’t mean it’s something people want to watch. But while these training video failures may not be fantastic at what they were designed to do, there’s a surprising amount that we can learn from their mistakes.

In this session, you’ll learn how to make engaging video content by taking a look at some impressive examples of what not to do. You’ll watch samples of some of the most amusingly odd training videos and then critically discuss why they didn’t succeed and what you can do in your own work to avoid their mistakes. And while the videos you’ll watch will make you laugh, they’ll also help you better understand how to use this medium more effectively.

In this session, you will learn:

• What can make your audience tune out of your video content
• How to share information in a way that doesn’t leave viewers cringing
• What to avoid when trying to make a training video that actually works
• How to separate what’s not working in a video idea from what is

Audience:
Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
Video.