Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

MM202 Using Videos to Reduce Text Overkill

11:00 AM - 11:45 AM Wednesday, June 21

Expo Hall: Mobile & Media Stage

Many organizations try to address their learning needs with intranet content, eLearning courses, and reminder emails, but these efforts often fail to get the desired results. Busy employees just don’t have lots of time for learning content, particularly when it feels like a content dump. So how do you cover what employees and managers need to know and do without writing even more text? Short multimedia presentations and videos are one of the best ways to simply and quickly convey concepts and context, influence behavior, and, best yet, reduce text overkill.

In this session, you’ll learn more about how to write and produce short yet powerful video content for your audience. With examples from the Canada Revenue Agency, you’ll learn how to produce quick videos that deliver microlearning bursts for your eLearning or performance support systems. You’ll leave this session with strategies you can use to craft videos that will increase people’s engagement with your content, without adding to the feeling of text and content overload.

In this session, you will learn:

  • How video can convey content more effectively than text
  • How to create stories specifically for learning or training purposes
  • About formulas and templates that can help you write engaging scripts
  • How to create simple video storyboards for web developers

Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Video production.


Joan Somerville

Program Leader and Senior Advisor

Canada Revenue Agency

Joan Somerville is a program leader and senior advisor with the Canada Revenue Agency. While she started out her career in social work and then commissionable sales, she eventually moved to the world of L&D through a role in sales management and training. Joan joined the public service in mid-life and founded the Canada Revenue Agency’s first electronic performance support system, KnowHow. KnowHow has spawned three more technical performance support systems and is the largest purveyor of video in the agency.

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