Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

808 Serious Game Secrets: Who? What? Why? Who Cares!

4:00 PM - 5:00 PM Wednesday, June 21


Spinnaker 1

Many people in the eLearning realm are attempting to use gamification and serious games to spark employee engagement and drive learning retention. And while the intent is to make the best serious games that will enhance the learning objectives and help people retain content, unfortunately, they don’t always go as planned. Common issues with these unsuccessful serious games and gamified learning experiences include little to no planning, tough-to-pinpoint metrics, little to no implementation strategy, and insufficient or nonexistent post-deployment support. So what can you do to ensure your game-based project actually works?

In this session, you’ll discuss what makes a serious game a success or a failure. You’ll look at the proper steps to take throughout each phase of your project to ensure its effectiveness. This journey will include investigating best practices as well as highlighting common pain points throughout the development process and how to address them. You’ll leave this session with a better sense of not just why games can be a powerful tool for learning, but also what steps you’ll need to take to develop effective ones.

In this session, you will learn:

  • What gets in the way of creating serious games that work
  • Best practices to ensure successful implementation of a serious game
  • About the first steps to take when creating serious games
  • What other organizations’ serious game projects can teach you about the development process

Novice to intermediate designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Mobile games; motion tracking with Leap.

Andrew Hughes


Designing Digitally, Inc.

Andrew Hughes is the president of Designing Digitally, Inc. and has over a decade in the strategical planning and development of enterprise custom gamified learning solutions for government and Fortune 500 clients. Andrew is also a professor at the University of Cincinnati and prior to this was a contractor for the US Department of Education, Ohio Board of Regents, and General Electric. Andrew oversees a team of 30 employees and is focused on ensuring the clients’ challenges are met with engaging, educational, and entertaining learning experiences.

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