814 How AR, VR, Games, and Simulations Are Ushering In a New Era of Learning
10:00 AM - 11:00 AM Friday, October 26
Emerging Tech
St. Croix B
A new wave of game-playing professionals are entering the workforce. Professional football players already rehearse their moves with video games. Pilots earn flight miles in flight simulators. Soldiers are recruited and trained with the America’s Army game. How will corporations develop the next generation of learners who have spent more time with video games than in school? How will they bring immersion, engagement, and presence to new levels?
In this session, you’ll explore the real ways leading companies prepare their employees with on-the-job training simulations, such as business leadership, cyber defense, and executive selling. You’ll discover how these experiences challenge players to level up through increasingly complex real-world tasks and offer feedback and recognition along the way. You’ll also find out how virtual and augmented reality are ushering in a new era of experiential and visceral learning that promises to upend training and human performance.
In this session, you will learn:
- How to develop games that thrive on a sense of engagement, storytelling, character identification, immersion, problem-solving, and accomplishment
- How to develop a 3-D transmedia strategy to leverage the cost of developing for VR and AR by deploying the same simulation to desktops, tablets, and phones
- How to use virtual reality as “the ultimate empathy machine” to develop customer service and people skills
- How to leverage the 2 billion phones that were just turned into a magic lens of augmented reality to develop everything from onboarding to performance support
- How to develop mobile business sims
Audience:
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Technology discussed in this session:
Virtual reality: Windows; mixed reality; and augmented reality: phone-based and Magic Leap mobile simulations.
Anders Gronstedt
President
The Gronstedt Group
Anders Gronstedt, PhD, is president of The Gronstedt Group, which is instrumental in helping global companies like Walmart, Pfizer, Novartis, Bristol Myers Squibb, and Daikin improve performance with their custom-developed multi-player VR simulations and learning games. He is a frequent industry speaker and writer with articles appearing in the Harvard Business Review.