603 Email Course Design: Using Digital Marketing as a Learning Strategy
3:00 PM - 4:00 PM Thursday, October 25
Instructional Design
St. Croix B
Throughout the history of training, learning something new has often been treated as an event rather than a process. However, practitioners now know that eLearning, videos, and instructor-led training are only the beginning. To be effective, you need ways to support your workforce over time, building their competence through multiple approaches.
In this session, you’ll discover a trend that has been effectively used in the marketing space and that you can easily apply to workplace learning: the email course. You’ll look at excellent examples of effective email courses, discussing pro tips for designing in this format and what to absolutely avoid. You’ll also preview real examples of email courses done well in a variety of industries, from life-hacking to supporting nonprofit workforce development. As you explore the possibilities of email courses, you will gain practical steps to implement this approach in your own organization.
In this session, you will learn:
- About the practical application of email courses in workplace learning
- What examples of effective email courses look like
- How to apply best practices in designing email courses
- Tips for avoiding common pitfalls when designing an email course for your organization
Audience:
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Sarah Mercier
CEO & Strategic Consultant
Build Capable
Sarah Mercier, CEO and strategic consultant at Build Capable, specializes in instructional strategy and learning technology. Sarah is known for translating highly technical concepts and research to real-world practice. She is an international facilitator for the Association for Talent Development and Greater Atlanta ATD Past President. Her innovative learning solutions have been recognized by winning industry awards, such as Best of Show at FocusOn Learning DemoFest for xAPI for Interactive eBooks, and Best Performance Support Solution at DevLearn DemoFest for Critical Success Factors training and assessment tool. Sarah is a frequent speaker at industry conferences and business events on topics such as instructional design and development, accessibility, data strategy, and learning ecosystems. Her work has been published in ATD’s 2020 Trends in Learning Technology, The Book of Road-Tested Activities, TD Magazine, Learning Solutions Magazine, CLO Magazine, and a variety of other training and workforce publications.