SXAPI201 Creating a Data-Driven L&D Team—an xAPI Case Study
10:00 AM - 10:45 AM Thursday, October 25
Expo Hall: xAPI Central Showcase Stage
From an organization-wide executive directive to become more data-driven, a retail corporate L&D team took an internal look at their own data practices. Realizing that they had an overwhelming lack of transparency into their learning initiatives and a great amount of data that had gone unused, the team developed a transformation vision to create a single system of record for learning to enable observability, granularity, and accountability for all team members. The team was committed to the vision of xAPI; however, the data and information they needed in order to make actionable change for their learners was locked away in non-interoperable formats, and they recognized the need to develop a data strategy and implementation plan.
In this case study session, you will see how the organization’s L&D team created an xAPI data roadmap to not only achieve early wins when it came to the executive business objectives, but also begin work on a scalable plan to build out a modern, flexible ecosystem that has the needs of learners at its center.
In this session, you will learn:
- About the data strategy development process
- How to connect an organizational goal to a department-level strategy
- What an xAPI implementation looks like from a planning and timeline perspective
- How data sources, integrations, and learning record stores work together
- What the results of a unified xAPI learning ecosystem can look like
- Best practices, look-fors, and gotchas in the xAPI implementation process
Audience:
Designers, managers, and senior leaders (directors, VPs, CLOs, executives, etc.).
Technology discussed in this session:
xAPI, learning analytics, data dashboards, learning record stores, LMSs, data integrations, HRISs, learning tools, and data sources.

Margaret Roth
Chief Customer Experience Officer
Yet Analytics
Margaret Roth is the chief customer experience officer at Yet Analytics, a Baltimore-based company that provides tools and solutions to improve learning and talent development. Margaret is interested in the development and design of connected learning environments that leverage xAPI and blended learning. Her background is in experiential education, curriculum design, teaching, and team development. She is the VP of community impact for the Junior League of Baltimore, a member of the SXSWedu Advisory Board, and a co-founder of EdTechWomen. Margaret received her BA in English and environmental earth science and her MA in teaching from Johns Hopkins University.

Allie Tscheulin
VP Business Development
Yet Analytics
Allie Tscheulin is the VP of business development at Yet Analytics. She is passionate about demystifying the Experience API (xAPI), the open-source data specification, so professionals and organizations can get the most from their learning initiatives. Allie works with organizations to design, develop, and execute learning and performance analytics to better employees and learners alike.