1002 You Have 1 Month and No Money to Create an Online Training Program. Go!
10:00 AM - 11:00 AM Thursday, March 28
Instructional Design
Salon 3
A neurology medical affairs team at a large pharmaceutical company was facing the perfect storm. A low-priority product with an anticipated launch in over two years had become one of the global company’s most important assets overnight, with a new launch timeline of months. Training was in the process of being converted from self-led to automated. A single trainer was tasked with developing a comprehensive curriculum in a new area (typically 15 to 20 hours) to deploy via LMS. The existing team required training and completion of a new certification process. The team also underwent expansion during this time, which required that the new hires completed onboarding and therapeutic training simultaneously. Management wanted the team to begin the training on the product in three weeks!
In this case study session, you’ll find out how to make the most of limited resources by repurposing existing content, employing blended learning formats, and collaborating with learners and stakeholders to create buy-in and engagement. You will learn about the creative and unorthodox strategies used to create a large amount of content in a short period of time. The instructional design techniques presented in this session are intended to be helpful in a time crunch but can also improve the overall quality of the training. You will explore how a team of veterans and new hires completed a comprehensive training program and successfully obtained certification for field deployment.
In this session, you will learn:
- Video and audio editing techniques in Camtasia to make videos more interactive and engaging
- Tips to increase learner engagement during virtual learning experiences
- Project management strategies to handle accelerated timelines
- How to collaborate with learners and stakeholders to build consensus
- Time management and multitasking strategies to accelerate content development time
Audience:
Designers, developers, and managers
Technology discussed in this session:
TechSmith Camtasia, Snagit, Microsoft PowerPoint and Excel, and Articulate Quiz Maker

Jessica McLin
Managing Partner
Versant Learning Solutions
Jessica McLin, managing partner at Versant Learning Solutions, has been an educator in one form or another for the last two decades. Her teaching experience spans a wide variety of audiences: community college students, undergraduates, graduate/post-docs, and professionals. The learning formats have been equally diverse: classrooms, laboratories, conferences, webcasts, and eLearning platforms. Jessica enjoys training and coaching healthcare professionals, including scientific and clinical training as well as professional skills training. Jessica earned a doctorate in neurobiology and behavior from the University of California–Irvine and has received numerous awards and recognition in scientific research, medical affairs, leadership, and education.