June 10 – 12 Austin, Texas

Register Now Co-located Event

722 How to Build a Successful Performance Support Strategy for Sales

2:30 PM - 3:30 PM Thursday, June 11

Integration

Lone Star H

Delivering performance support tools for sales can be a challenge. There are many approaches to consider, departments to align, and technology options to decipher, all in an effort to create a strategy and provide resources that will effectively support the performance of sales reps. A successful performance support strategy is absolutely critical for optimal sales productivity.

In this session you will walk through the process of creating a learning and performance support strategy for sales by collaborating with your sales and marketing teams. You will discuss how to analyze current technology infrastructure, mobile capabilities, and support processes. You will identify gaps in existing practices and strategies. You will learn how to devise a plan to radically shift the productivity of your sales forces. Additionally, you will explore ways to bridge the gaps between on-the-job learning, performance support needs, and sales and marketing support.

In this session, you will learn:

  • How to separate core learning from continuous learning and why it’s important
  • How to integrate performance support with continuous education and the positive impact that can come as a result
  • The key requirements for aligning learning with sales and marketing and why it is critical for these departments to work together
  • The key components of a successful technology strategy and how to apply them
  • How to build an ecosystem and culture focused on providing continuous learning and performance support

Audience:
Novice to advanced designers, developers, and managers.

Technology discussed in this session:
Mobile devices, computers, software, and mobile apps.

Nate Norman

VP, Products

Mobile Agility

Nate Norman, a vice president of products at Mobile Agility, has compiled a decade of experience working with sales processes and technology. A veteran speaker, he has shared his knowledge in a range of settings to groups of all sizes, including sales trainings, sales process improvements, and technology support in the mobile sales environment. Nate works with clients to develop innovative software solutions that improve the productivity of their sales forces. He holds a bachelor’s degree in business administration from Western Michigan University.

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