A killer app has been defined as any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a gaming console, software, or a programming language. Where is the killer app for massive open online courses (MOOCs)? Even though higher education is available for more learners now than ever before and at little or no cost, MOOCs and other innovative online formats for higher education are struggling with completion rates. Online engagement will continue to struggle unless purpose is addressed.  

In this interactive session, you will explore what’s missing from MOOCs that is holding them back from becoming the next killer app for education. You will learn to review completion statistics and analyze completion rate trends. You will leave this session having discovered why purpose will be the next killer app that propels MOOCs to widespread acceptance and success, and how to embed it into the learning programs you build. 

In this session, you will learn:

• What is meant by purpose in online learning
• Why purpose so critical to the success of an MOOC or other online learning
• How to discover a learner’s motivations for online learning
• How to use completion statistics and completion data effectively 

Audience:
Novice and intermediate designers, project managers, managers, and VPs.

Technology discussed in this session:
Mobile education.