SB202 The Certified Customer
11:00 AM - 11:45 AM Thursday, June 11
New Possibilities
The consumer electronics industry loses $17
billion annually on product returns, yet only five percent is due to damage or
defects. Global consulting firm Accenture cites “insufficient education of the
customer” as a key contributor. In this session you will explore the role
eLearning can play in the customer development process. You will examine
examples of eLearning used for this purpose. You will discover the impact eLearning
and mobile learning mLearning can have on customer engagement and long-term
brand loyalty.
Pinky Gonzales
CEO
SightWorks
Pinky Gonzales is the chief strategy officer for SightWorks, an eLearning and custom technology development agency. He is an award-winning professor, successful entrepreneur, and advisor to over 100 startups and technology companies, including LinkedIn.com. Pinky has provided strategic consultation to a generation of artists and entertainers, including Beyoncé, Taylor Swift, Kanye West, and Keith Urban, and has managed digital campaigns for Hershey’s, General Motors, Anheuser-Busch, and many others.