Sharing What Works

March 16 – 18, 2016 Orlando, FL

Register Now Includes:

LS606 Outsourcing to In-house Video Production

1:00 PM - 2:00 PM Thursday, March 17



Let’s face it. Learning proposals rarely elicit enthusiastic responses from clients, except when the solution includes video. Suddenly, the decision makers are paying attention. But those nods of approval start disappearing when the discussion turns to the cost, timelines, and sustainability of outsourcing video production. So you have two options: get out your wallet, or find a cheaper, faster, more flexible way to produce the videos you need.

In this session, you will learn how to gain buy-in from internal stakeholders by saving time and money without compromising quality. You will learn the process of moving from a complete dependence on outside resources to producing videos cheaper, faster, and just as good. You’ll be shown how to do the same. Additionally, you’ll leave with a road map to gain buy-in, a sample business plan you can customize, a list of equipment to get you started, and an end-to-end guide to get you from writing your script to writing your acceptance speech.

In this session, you will learn:

  • How to sell the idea of producing videos internally
  • How to customize the business plan template based on your needs
  • The required video production skills and how they can be developed
  • What equipment is required to get started and what you will need later
  • How to work with clients to write scripts
  • The best practices to keep your video shoot running smoothly

Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Word, PowerPoint, DSLR cameras, LED lighting, Adobe Premiere, Adobe After Effects, and Articulate Storyline 2.

James Phillips

Manager, Learning Solutions

Canadian Tire

James Phillips, manager of learning solutions at Canadian Tire, drives business results by creating effective and sustainable workplace learning solutions. His role is to equip frontline staff with the skills, knowledge, and confidence that will enable them to meet the needs of customers.

Adam Ross

Manager, Learning Solutions

Canadian Tire

Adam Ross is a manager of learning solutions for Canadian Tire Corporation. He has been in the training and development field for over 10 years, and he currently leads a team of learning and design professionals who are accountable for developing transformative learning solutions for more than 35,000 staff members across over 500 retail locations. His team was recently awarded a Brandon Hall Award of Excellence for best use of video for learning, as well as an Award of Excellence from the Institute for Performance and Learning (formally CSTD), which is the national association for workplace learning in Canada.

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