S203 Adopting the Best Type of Interactive Video for Your Organization

12:00 PM - 12:45 PM Thursday, June 9

Expo Hall: Strategic Solutions Stage

Digital interactivity has become a core facet of life. Consumers expect to be able to touch, swipe, and tap to make choices—a trend that has only accelerated with the growth of mobile and “anytime, anywhere” content. Due to the increasing consumer desire for interactive video, new technologies are entering the market offering solutions, but what sets them apart? This session will explore how different interactive video technologies define and deliver personalized, relevant content as a way to drive deeper learning, engagement, data, and insights. You will leave understanding the potential of the different interactive video technologies out there that can be realized in your organization.

Caleb Hanson

VP of Product

Rapt Media

Caleb Hanson is a vice president of product at Rapt Media, a role he has held since September 2013. Caleb’s background is in design, UX, and front-end development. He started his career on the digital production side of marketing, where he led the creation of award-winning integrated digital campaigns, and then transitioned into UI/UX and product. His real passion is in startups (both software and consumer packaged goods) where he gets to create cool new products and set them free in the market. Caleb also previously worked as a freelance graphic and web designer after graduating with a degree in visual communication from the University of Massachusetts.

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