801 Identifying and Planning a Mobile-first Project

4:00 PM - 5:00 PM Thursday, June 9



Mobile is happening. These days, the question isn’t whether you should be going mobile, it’s whether your project should lead with mobile or whether mobile should be the companion. There is a difference between designing a mobile-first and an (insert other technology here)-first project—a difference that flips your project strategy on its head.

This session will cover, step by step, the process Maestro strategists took in deciding to develop a partner’s project mobile-first. Topics covered will include brain research, adult learning patterns, and a user-centric approach, among other things. You will leave with the ability to determine in which situations leading mobile-first would be most beneficial and how to strategically approach a mobile-first project.

In this session, you will learn:

  • About advantages and disadvantages of a mobile-first approach
  • How one company approached a mobile-first project and succeeded
  • About frameworks to help you design a mobile-first approach
  • Why it’s OK to say no to a mobile-first approach

Novice to advanced designers, developers, project managers, and directors.

Technology discussed in this session:
iPhone and iPad.

Phillip Neal

Vice President of Business Development


Phillip Neal is the vice president of Maestro. Phillip has been involved in business and learning-strategy design for the past 15 years in a variety of industries; in his current position he designs business-changing learning and performance support for online and mobile environments. His ultimate goal is to address business needs and create value for organizations. He holds bachelor’s and master’s degrees in business.

Jacob Bodnar



Jacob Bodnar is a strategist for Maestro. He has an undergraduate degree in media arts and several years of experience as a business analyst and strategist, working with Fortune 500 companies to define business problems and craft solutions.

<  Back to session list Top ^