404 MMS Messaging for Just-in-time Sales Training

4:00 PM - 5:00 PM Wednesday, June 8



Mobile first is the standard in today’s learning and development industry. Companies need ways to be able to reach their sales reps wherever they are. Many companies do not have the means to develop device-agnostic mobile applications for learning in the time frame needed to provide just-in-time learning. Mobile messaging can offer a just-in-time learning solution without the development time.

In this session, you will learn why text messaging can have a powerful effect on learning. You will explore the many ways it can be used for training and how it can extend training efforts as a performance support service. You will learn how you can gain learning analytics quickly from mobile messaging feedback, and best practices for setting up educational messaging campaigns.

In this session, you will learn:

  • Applicable uses of text messaging for performance support
  • Why text messaging has a powerful impact
  • How text messaging can help you quickly get feedback on the effects of different learning initiatives
  • How to design an effective messaging campaign

Novice to advanced developers and project managers.

Technology discussed in this session:
Smartphones, mobile messaging platforms, and A/B testing.

Lauren McDonald

Senior eLearning Developer


Lauren McDonald is a senior developer in the digital learning innovations department at Medtronic. She graduated from the College of Business at Ohio University in 2010 with majors in marketing and management information systems. She received her master’s in instructional technology from Kent State University in 2013. Lauren has received the quarterly innovation award twice at Medtronic: once for her work on building the department website and once for collaboration with sales training managers on iPad learning games. She also leads the mobile messaging project and manages this tool for educational purposes.

<  Back to session list Top ^